In 1996, Julie opened her first brick-and-mortar store and quickly became a nationally known shopping destination not only for pageant hopefuls, but for women wanting glamorous and chic cocktail and evening attire for important social occasions. As the store grew into a multi-brand destination and expanded into a full lifestyle brand, so did its loyal clientele. In October of 2003, Julie purchased legendary Houston ladies store Esther Wolf, located on tony Post Oak Boulevard, growing her business into a revered Houston luxury destination. Maintaining the integrity of the brand (and name) for many years, both stores morphed into one following a multi-million dollar renovation and the brand that is known today as Elizabeth Anthony.
Roberts reflects with gratitude on a 35-year career of expertly outfitting ladies from their teens well into their later years. Her goal and mission was to see customers walk through the door, and through personal relationships and exceptional customer service, feel valued and beautiful. Several thousand clients (friends and winners) later, the vision has not changed.
Committed to supporting the Houston philanthropic scene, Roberts lives by her theme, “Giving back, one dress at a time”. She supports the American Heart Association, American Cancer Society, Bobetta C. Lindig Breast Cancer Center at Memorial Hermann Memorial City Medical Center, Chrons and Colitis Foundation, Houston Area Women’s Center, Children’s Assessment Center, Greater Houston Women’s Chamber of Commerce, Star of Hope Mission, Houston Food Bank, No Kid Hungry and other notable local organizations.
Julie would without hesitation say her most significant accomplishment is her family. The shop is named after her children, Jennifer Elizabeth and Justin Anthony.