Julie (Phillips) Roberts grew up in a small community in Missouri with loving parents that encouraged excellence in all personal endeavors. As a child, she would spend time with her grandmother watching her educate and service her customers as a well-respected antique dealer. The entrepreneurial spirit was ingrained at a very early age.
As an accomplished pianist and talented young public speaker, Julie represented Missouri in the 1982 Miss America Pageant as the youngest contestant. After a year of public appearances and moving to Houston, Texas, Julie set up shop in 1987 with five evening gowns and only $500 in seed money to her name. During the next decade she built a solid reputation consulting and coaching state and national contestants on wardrobe and image, as well as offering poise, interview skills and life coaching.
It is a privilege and a blessing to share with clients/friends all the many phases of their lives. It really isn’t about the glamorous apparel or offerings, but rather the relationship that is cemented through trust and exceptional service. - Julie Roberts
Roberts reflects with gratitude on a 30-year career of expertly outfitting ladies from their teens well into their later years, in what she sees as a unique approach to truly serve customers. Her goal and mission was to see customers walk through the door, and through relationships and exceptional customer service, feel valued and beautiful. Several thousand clients (friends and winners) later, the vision has not changed.
Committed to supporting the Houston philanthropic scene, Roberts lives by her theme, “Giving back, one dress at a time”. She supports the American Heart Association, American Cancer Society, Bobetta C. Lindig Breast Cancer Center at Memorial Hermann Memorial City Medical Center, Chrons and Colitis Foundation, Houston Area Women’s Center, Children’s Assessment Center, Greater Houston Women’s Chamber of Commerce, Star of Hope Mission, Houston Food Bank, No Kid Hungry and other notable local organizations.
Julie would without hesitation say her most significant accomplishment is her family. The shop is named after her children, Jennifer Elizabeth and Justin Anthony.
