After more than a decade in the jewelry industry as the co-founder and creative director of a previous jewelry brand, he launched his eponymous label in 2011 and it was quickly selected by exclusive retailers worldwide, such as barneys New York and net-a-porter, and was featured by national press including Instyle, Harper’s Bazaar, and WWD.And often in Armstrong’s career, when conventional jeweler’s craft wouldn’t yield the look he was trying to achieve, he developed his own proprietary techniques for constructing jewelry and setting stones. Most recently he developed a technique for setting undulating baguettes and tapered baguettes in a ruffle-like pattern that he calls ‘stone plissé.’
“I’ve always sought out the new, the different. I’m rarely content with what is already available and generally some sort of innovation, whether it be a new material or technique, provides for something truly fresh and modern. I want to surprise my client but at the same time provide her with beautiful jewelry she can’t leave idle in her jewelry box. Discovery and delighting my clients are true joy for me and they always push me to grow and innovate.” This drive for ‘the next’ has propelled him to several prestigious accolades during his two decade long career, most including the fashion guild international rising star award, the couture international award for platinum, and the cfda award for emerging talent in accessory design.
Today Armstrong lives and works with his husband, Walter, and their precocious Italian greyhound, Georgie, in Austin, Texas where the brand is based.