La DoubleJ is a multi-tasking Milanese brand that edits the very best of Italy. Founded by J.J. Martin in 2015, the company has expanded from a shoppable magazine selling just vintage clothing and jewelry, to a full lifestyle label offering new fashion made with archival prints, cool home design and rare vintage. All of La DoubleJ’s creations—from its content, editorial projects and pop up shops, to its product design and wildly patterned showroom in Milan—are distilled through a lens of pure joy, eye-popping print and love of all things maximal and dedicated to all the Great Gorgeous Girls who rock it with style.
Los Angeles-born, Milan-based journalist and vintage collector J.J. Martin has spent the past 16 years scoping out the very best of Italian fashion and design as a contributing editor at Harper’s Bazaar USA, WSJ, and Wallpaper magazines. Her writing has also appeared in T: The NY Times Style Magazine, Japanese Vogue, AD and Elle Décor. Now Martin translates her experience as an editor into discovering hidden archives, curating under-the-radar talent, and shining the light on Italy’s unsung historic producers as creative director for La DoubleJ.