GOSHWARA is a term used to describe a silhouette of perfect proportions. In ancient Persian courts, this term was used to describe the perfection of beauty, as this shape embodied the essence of femininity with its luxurious curves. It was known that only the finest of craftsmen could create a Goshwara.
Designer & President, Sweta Jain, launched her company in 2007, designing pieces for her private clientele. This period allowed her to experiment, learn, and understand the end wearer. Sweta decided to fill a void in the market for luxuriously fun pieces, building Goshwara into a collection-based brand two years later.
Goshwara utilizes the idea of pristine craftsmanship to create their intricate collections. The jewelry is designed and handcrafted to exude sensuous curves with colorful confidence. In a world where originality is rewarded, Goshwara has evolved and kept up with trends, but yet in many ways is still guided by the principles of timelessness and tradition. Understated, Goshwara exudes modernity and classicism at the same time.
Goshwara’s ethos is “to remain true to oneself.” Although Sweta strives for tradition and timeless values, the spirit of innovation is always incorporated into her jewelry…“individuality makes us who we are.”